I create products and experiences humans actually use.










15+ years across brands, agencies, and consulting; leading design teams and complex programs in regulated industries like finance, healthcare, pharma, and enterprise tech. Award-winning work, now focused on building AI-driven systems and workflows that scale.
Selected
WORK
Gexpr
|
Ed-Tech
Co-Founder and product designer for an on-demand expert marketplace
Taking a startup from zero to launch; simultaneously designing the learner experience, the expert experience, and the backend system connecting them, with a two-person design team and tight timelines.
Results
Startup was selected for TechStars cohort. Feature-functional platform shipped within 2 months.
Native App + Web
Zero → One
Creative Technology
Product Design
For more details please reach out via email
Gexpr
|
Ed-Tech
Co-Founder and product designer for an on-demand expert marketplace
Taking a startup from zero to launch; simultaneously designing the learner experience, the expert experience, and the backend system connecting them, with a two-person design team and tight timelines.
Results
Startup was selected for TechStars cohort. Feature-functional platform shipped within 2 months.
Native App + Web
Zero → One
Creative Technology
Product Design
For more details please reach out via email
Gexpr
|
Ed-Tech
Co-Founder and product designer for an on-demand expert marketplace
Taking a startup from zero to launch; simultaneously designing the learner experience, the expert experience, and the backend system connecting them, with a two-person design team and tight timelines.
Results
Startup was selected for TechStars cohort. Feature-functional platform shipped within 2 months.
Native App + Web
Zero → One
Creative Technology
Product Design
For more details please reach out via email
Banking
|
Fin-Tech
Confidential/NDA
Validated and created a new product for a growing target audience.
Partnered with a leading bank to design a smarter commercial banking tool; built specifically for small business owners. As a product lead, I worked with our partners, validated the experience with real users, crafted a high-fidelity prototype, and delivered dev-ready files within 12 week project.
Results
This project is currently being built and will be available to select customers by mid-to-late 2026
User Testing
Rapid Prototyping
Banking Platform
B2B - Small Business
For more details please reach out via email
Banking
|
Fin-Tech
Confidential/NDA
Validated and created a new product for a growing target audience.
Partnered with a leading bank to design a smarter commercial banking tool; built specifically for small business owners. As a product lead, I worked with our partners, validated the experience with real users, crafted a high-fidelity prototype, and delivered dev-ready files within 12 week project.
Results
This project is currently being built and will be available to select customers by mid-to-late 2026
User Testing
Rapid Prototyping
Banking Platform
B2B - Small Business
For more details please reach out via email
Banking
|
Fin-Tech
Confidential/NDA
Validated and created a new product for a growing target audience.
Partnered with a leading bank to design a smarter commercial banking tool; built specifically for small business owners. As a product lead, I worked with our partners, validated the experience with real users, crafted a high-fidelity prototype, and delivered dev-ready files within 12 week project.
Results
This project is currently being built and will be available to select customers by mid-to-late 2026
User Testing
Rapid Prototyping
Banking Platform
B2B - Small Business
For more details please reach out via email
Digital-first brand unification for a global IoT platform
Six distinct IoT, Cloud, and AI product families needed to feel like one brand; without erasing the identity of each sub-brand or overwhelming enterprise clients with complexity.
Led end-to-end brand and website creation, establishing the design system, aligning teams, and delivering a cohesive digital experience within 12 weeks.
Results
81% increase in website traffic and engagement following launch.
Brand Design
Design System
Digital Transformation
For more details please reach out via email
Digital-first brand unification for a global IoT platform
Six distinct IoT, Cloud, and AI product families needed to feel like one brand; without erasing the identity of each sub-brand or overwhelming enterprise clients with complexity.
Led end-to-end brand and website creation, establishing the design system, aligning teams, and delivering a cohesive digital experience within 12 weeks.
Results
81% increase in website traffic and engagement following launch.
Brand Design
Design System
Digital Transformation
For more details please reach out via email
Digital-first brand unification for a global IoT platform
Six distinct IoT, Cloud, and AI product families needed to feel like one brand; without erasing the identity of each sub-brand or overwhelming enterprise clients with complexity.
Led end-to-end brand and website creation, establishing the design system, aligning teams, and delivering a cohesive digital experience within 12 weeks.
Results
81% increase in website traffic and engagement following launch.
Brand Design
Design System
Digital Transformation
For more details please reach out via email
FDA-compliant multi-portal ecosystem for a novel depression treatment
Designed across three regulated surfaces; patient, HCP, and CarePath onboarding while ensuring every interaction met medical, legal, and compliance standards.
I led experience design, guiding teams through CDC review and HIPAA compliance.
Results
Successful implementation across three user-types with a unified design system built for regulatory scale.
Regulated Industry
Design Systems
B2B + B2C
UX Design
For more details please reach out via email
FDA-compliant multi-portal ecosystem for a novel depression treatment
Designed across three regulated surfaces; patient, HCP, and CarePath onboarding while ensuring every interaction met medical, legal, and compliance standards.
I led experience design, guiding teams through CDC review and HIPAA compliance.
Results
Successful implementation across three user-types with a unified design system built for regulatory scale.
Regulated Industry
Design Systems
B2B + B2C
UX Design
For more details please reach out via email
FDA-compliant multi-portal ecosystem for a novel depression treatment
Designed across three regulated surfaces; patient, HCP, and CarePath onboarding while ensuring every interaction met medical, legal, and compliance standards.
I led experience design, guiding teams through CDC review and HIPAA compliance.
Results
Successful implementation across three user-types with a unified design system built for regulatory scale.
Regulated Industry
Design Systems
B2B + B2C
UX Design
For more details please reach out via email
Full digital ecosystem redesign across web, app, and AR/VR
A fragmented digital presence across web, mobile, and emerging platforms needed to become a single mission-grade ecosystem; cohesive, credible, and built to serve a demanding and diverse audience.
I led the design and product teams over a 2 year engagement to rebuild their connected ecosystem, redefine the brand, create a new website, better the SquadBay app and engage prospects.
Results
50% growth in digital ecosystem traffic following full redesign.
Brand Architecture
Design System
Digital Transformation
For more details please reach out via email
Full digital ecosystem redesign across web, app, and AR/VR
A fragmented digital presence across web, mobile, and emerging platforms needed to become a single mission-grade ecosystem; cohesive, credible, and built to serve a demanding and diverse audience.
I led the design and product teams over a 2 year engagement to rebuild their connected ecosystem, redefine the brand, create a new website, better the SquadBay app and engage prospects.
Results
50% growth in digital ecosystem traffic following full redesign.
Brand Architecture
Design System
Digital Transformation
For more details please reach out via email
Full digital ecosystem redesign across web, app, and AR/VR
A fragmented digital presence across web, mobile, and emerging platforms needed to become a single mission-grade ecosystem; cohesive, credible, and built to serve a demanding and diverse audience.
I led the design and product teams over a 2 year engagement to rebuild their connected ecosystem, redefine the brand, create a new website, better the SquadBay app and engage prospects.
Results
50% growth in digital ecosystem traffic following full redesign.
Brand Architecture
Design System
Digital Transformation
For more details please reach out via email
Let's Work
Together
Let's Work
Together
Tell me what you're building. I'm open to designing, building and consulting engagements in any capacity.
Tell me what you're building. I'm open to designing, building and consulting engagements.

























